Competition is a sales opportunity, by Mark Blezard

There are some people who shy away from competition, always wasting time looking for the next new idea that no one else has thought about.

Well, I say look at competition as an opportunity to sell more, reinvent, diversify. New ideas are all well and good but you have to 'break in a new market' too.

This means educating prospects which takes time. Whereas competitive markets already have a trading floor heaving with business. All you need is sales skills, creativity, and professionalism.

Go on – jump in!

Mark Blezard works for Great Advertising Ltd