Competition is a sales opportunity, by Mark Blezard
Updated: Dec 15, 2020
There are some people who shy away from competition, always wasting time looking for the next new idea that no one else has thought about.
Well, I say look at competition as an opportunity to sell more, reinvent, diversify. New ideas are all well and good but you have to 'break in a new market' too.
This means educating prospects which takes time. Whereas competitive markets already have a trading floor heaving with business. All you need is sales skills, creativity, and professionalism.
Go on – jump in!
Mark Blezard works for Great Advertising Ltd